![Doctor sitting at desk in medical practice using laptop Doctor sitting at desk in medical practice using laptop](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/hero/image2.coreimg.png/1720786873453/ph-pic-doctor-sitting-desk-medical-practice-laptop-1875341542-ne.png)
![Young female patient being explained the human ear anatomy Young female patient being explained the human ear anatomy](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/hero/image3.coreimg.png/1720786873461/ph-pic-young-female-patient-explained-ear-anatomy-2033525255-ne.png)
增長聽力學業務的資源
作為聽力中心負責人和 HCP,您總是在很多時候擔任多個角色。峰力明白您所面臨和需求的挑戰每天、每週、每月、每年都在變化。
當您與峰力合作時,您即是與商業成功的合作夥伴合作。除了創新產品和聽力學領先地位外,峰力還提供服務和工具,幫助您發展業務並為未來做好準備。我們將致力於您的業務發展。
![Female Operations Manager Holds Meeting Presentation for a Team of Economists. Asian Woman Uses Digital Whiteboard with Growth Analysis, Charts, Statistics and Data. Female Operations Manager Holds Meeting Presentation for a Team of Economists. Asian Woman Uses Digital Whiteboard with Growth Analysis, Charts, Statistics and Data.](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/editorialfeature_157/image.coreimg.png/1720786873513/ph-pic-female-manager-presentation-team-digital-whiteboard-2109008447-ne.png)
自 1947 年以來,峰力致力於透過開闢新的聲學世界來保持社會、情感和身體的生活品質。我們認為,聽力健康是幸福的根源,這對充分享受生活至關重要。如今,我們已推出最廣泛的創新聽力解決方案。而且,我們與我們的聽力保健專家一起,繼續關注最重要的事情:
- 提高語言理解度、
- 改變人們的生活,以及
- 創造一個人人都能開啟生活的世界。
我們透過增值服務組合將服務重點放在這些關鍵領域,以實現此一目標:
- 潛在顧客開發(HCP 可在其網站上利用的支援、諮詢、培訓、線上聽力測試)
- 市場行銷(諮詢、支援、見解和技能提升)
- 患者和市場洞見
- 培訓/教育
- 管理我的業務/為未來做準備
- 為未來做準備的戰略舉措
![1627196887 Portrait of a serious doctor using laptop in medical office.; Shutterstock ID 1627196887; purchase_order: -; job: -; client: -; other: -](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/editorialfeature/image.coreimg.png/1720786873543/ph-pic-serious-doctor-using-laptop-office-1627196887-ne.png)
![Japanese female medical worker examining a patient Japanese female medical worker examining a patient](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/editorialfeature/image2.coreimg.png/1720786873667/ph-pic-asian-female-medical-worker-with-patient-2120957261-ne.png)
行銷支援
在當今的市場上,它可能具有競爭力,因此有效地行銷您的聽力中心,對於吸引新患者前往您的聽力中心至關重要。潜在患者擁有觸手可及的大量數位資源,在尋找醫療機構、預約和管理健康方面,他們希望獲得無縫、無困難的體驗。
峰力合作夥伴可獲得獨家全通路行銷支援。策略和績效優化,以支援您的聽力中心脫穎而出,教育您的社群,並在潜在患者尋求服務時在場。
您是否知道?
77%
% 的線上健康尋求者透過搜尋引擎開始自我診斷。
峰力如何幫助行銷支援:
- 品牌、設計和內容
- 網站設計和優化
- 行銷規劃和執行
- 績效衡量
- 行銷預算支援
- 數位行銷、推薦行銷、印刷行銷和資料庫行銷
- 合作夥伴關係、活動、患者忠誠度和保留度
部落格連接
![Doctor using smart phone in hospital Doctor using smart phone in hospital](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/container_copy/carousel_copy_192385/card_copy/image.coreimg.png/1720786873769/ph-pic-doctor-using-smart-phone-hospital-2131409985-ne.png)
在社交媒體中脫穎而出
社交媒體為聽力保健專家提供了一個脫穎而出的絕佳機會。但僅僅建立個人資料就足夠了嗎?
![Happy cute mixed race child boy give high five to african man pediatrician welcome little patient and mom at consultation, trusting kid with doctor celebrate good medical health care treatment result Happy cute mixed race child boy give high five to african man pediatrician welcome little patient and mom at consultation, trusting kid with doctor celebrate good medical health care treatment result](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/container_copy/carousel_copy_192385/card_687997673_copy/image.coreimg.png/1720786873822/ph-pic-boy-high-five-pediatrician-mom-1463202665-ne.png)
利用有影響力的患者證詞的力量
證詞是買家旅程中自然的一部分,在您的網站和社交通路上發佈證詞可以幫助獲得新顧客。
![Portrait of mature doctor sitting at meeting table in conference room while speaking during medical seminar Portrait of mature doctor sitting at meeting table in conference room while speaking during medical seminar](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/editorialfeature_447963663/image.coreimg.png/1720786874005/ph-pic-mature-doctor-meeting-table-speaking-seminar-1987128383-ne.png)
業務優化和擴展
峰力可提供支援,幫助您的業務更高效地發展和運營。這不僅包括工具和服務,還包括獨家見解,幫助您了解顧客如何看待您的聽力中心,以便您能做出明智的、資料驅動的決策,並改善他們的體驗。
您是否知道?
7.7%
是 2022-2027 年全球助聽器市場的預測年增長率。²
峰力如何支援您的業務優化和擴展:
- 顧客服務
- 獨家活動
- 額外的收入機會
- 市場、行銷、顧客和聽力學洞見
- 擴展規劃
- 業務支援
部落格連接
![Female doctors having a meeting in conference room Female doctors having a meeting in conference room](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/container/carousel_copy_192385/card_533151816_copy/image.coreimg.png/1720786874100/ph-pic-female-doctors-meeting-conference-room-1877285575-ne.png)
您的手指摸準聽力保健的脈搏了嗎?
您業務的健康狀況在很大程度上取決於您與醫生同事的關係 – 您的手指摸準脈搏了嗎?
![Businesswoman looking over shoulder while working on a laptop with female colleagues in a background. Businesswoman looking over shoulder while working on laptop computer with female colleagues in background](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/container/carousel_copy_192385/card_2113431241_copy/image.coreimg.png/1720786874154/ph-pic-businesswoman-looking-over-shoulder-laptop-1880519170-ne.png)
聽力保健的未來如何?
我們建立了一個由兩部分組成的系列研討會,為聽力保健專家提供關於聽力保健產業發展方向的見解和觀點。
![African american doctor gp therapist wear white coat, stethoscope writing medical records in notebook while using laptop computer browsing internet or watching webinar training sitting at work desk African american doctor gp therapist wear white coat, stethoscope writing medical records in notebook while using laptop computer browsing internet or watching webinar training sitting at work desk](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/editorialfeature_447/image.coreimg.png/1720786874321/ph-pic-african-american-doctor-writing-notebook-office-1774837910-ne.png)
團隊開發
一個成功的聽力中心不僅僅需要引進新患者,還要為他們配備助聽器。還需要一個完整的團隊來幫助患者進行聽力康復之旅。這就是峰力合作夥伴可以獨家獲得進階技能、電子學習和培訓支援的原因。這包括市場行銷和業務最佳實踐、臨床培訓、櫃台培訓、產品培訓等。
您是否知道?
60%
是與傳統學習相比,電子學習可以减少員工的學習時間的比率。³
峰力如何支援團隊發展:
- 櫃台開發:潛在顧客轉換和顧客體驗
- 臨床醫生發展
- 調整和銷售轉換
- 市場行銷教育
- 領導力培訓
部落格連接
![1692307540 Interior of modern medical office. Doctor's workplace; Shutterstock ID 1692307540; purchase_order: -; job: -; client: -; other: -](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/container_1932263917/carousel_copy_192385/card_262667054_copy/image.coreimg.png/1720786874412/ph-pic-interior-modern-medical-office-1692307540-ne.png)
在印象開始前留下好印象
透過培養一個特殊的聽力中心空間,讓顧客對您的「印象」達到一個新的水準,這個空間既放鬆,又鼓勵開放的交流。
![Empty nurses station in a hospital Empty nurses station in a hospital](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/container_1932263917/carousel_copy_192385/card_2057331698_copy/image.coreimg.png/1720786874465/ph-pic-empty-nurses-station-hospital-486776785-ne.png)
客製專屬空間
不管空間或墻壁的顏色如何,都有一些簡單的方法可以改善您的工作空間,讓您和你的顧客都更舒適。
![Aged male in headphones and mask sitting in room with doctor conducting audiological hearing test. Aged male in headphones and mask sitting in room with doctor conducting audiological diagnostic of hearing](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/editorialfeature_447_1558834869/image.coreimg.png/1720786874621/ph-pic-male-headphones-mask-audiological-diagnostic-1959226177-ne.png)
首次調整支援
峰力合作夥伴將獲得基本的支援、服務和工具,以確保首次調整的成功和患者的滿意度。您和您的臨床醫生所需要的一切都能讓您的患者放心,並讓您根據他們的需求提出正確的建議。
峰力如何幫助我獲得首次調整支援?
- 銷售點工具
- 聽力健康/教育資源
- 產品展示單元
- 試用和示範裝置
- 助聽器培訓
- 配件培訓
- 聽力學培訓
前往我們的聽力學部落格,了解峰力如何透過思想領導力、指南和見解為您提供支援。
部落格連接
![Young boy at medical examination or checkup in otolaryngologist's office Young boy at medical examination or checkup in otolaryngologist's office](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/container_1359584373/carousel_copy_192385/card_412883706_copy/image.coreimg.png/1720786874707/ph-pic-young-boy-examination-otolaryngologist-1164436120-ne.png)
一種與患者建立更緊密連繫的簡單方法
探索一種與顧客建立連繫的簡單方法。
![Happy senior old family couple clients make financial insurance estate business deal handshake agent lawyer, satisfied mature customers shake hand meeting bank manager agree on investment contract Happy senior old family couple clients make financial insurance estate business deal handshake agent lawyer, satisfied mature customers shake hand meeting bank manager agree on investment contract](/content/phonak/tw/zh/professionals/business-development/_jcr_content/root/container/container_1359584373/carousel_copy_192385/card_562287457_copy/image.coreimg.png/1720786874760/ph-pic-senior-couple-shakes-hand-doctor-1801300663-ne.png)
想改善您的聽力服務嗎?請邀請親人。
Joseph Montano 博士解釋了為什麼他總是邀請家人參加聽力學課程,以及這對他們的健康有何影響。
註腳
1. Source: The 4-Step Guide to Social Media in Health Care, Hootsuite, 2022
2. Source: Global Hearing-Aid Devices Market: 2017-2027 Forecast and Opportunities, 2022
3. Article: LMS 101: Rethinking Your Approach To Employee Training, https://www.forbes.com