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Business development
At Phonak, we're not only committed to patient's hearing success, we're also committed to our partner's business success. We understand the challenges you face and provide the services and tools to help you grow your business and prepare for the future.
The following services are available to members of the loyalty program:
- Lead generation support, consultation, and training
- Online hearing test that can be used on your sites
- Marketing consultation, support, insights, and upskilling
- Patient and market insights
- Training and education
- Strategic initiatives to prepare for the future
First fit support
Phonak partners receive fundamental support, services, and tools to ensure first fit success and satisfaction for their patients.
How Phonak helps with first fit support
- Point of sale tools
- Hearing health/educational resources
- Product display units
- Trial and demo devices
- Hearing aid training
- Accessory training
- Audiology training
Marketing support
In a crowded and competitive marketplace, effective marketing strategies and tools are crucial to grow your business and attract new clients. Phonak partners receive exclusive access to omni-channel marketing support as well as strategy and performance optimization resources to help your clinic stand out.
77%
of health seekers online start their self-diagnoses through a search engine.¹
How Phonak helps with marketing support:
- Branding, design, and content
- Website design and optimization
- Marketing planning and execution
- Performance measurement
- Marketing budget support
- Digital, referral, print, and database marketing
- Partnerships, events, patient loyalty, and retention
Hearing business insights library
Standing Out with Social Media
Social media offers hearing care professionals an incredible opportunity to stand out as a professional. But is simply creating a profile enough?
Leveraging the Power of Impactful Patient Testimonials
Testimonials are a natural part of the buyers journey and having them on your website and social channels can help gain new clients.
Is Your Finger on the Hearing Healthcare Pulse?
The health of your practice weighs heavily on the relationship you have with your physician colleagues – Is your finger on the pulse?
What Does the Future Hold for Hearing Healthcare?
We created a two-part seminar series to provide hearing care professionals with insights and perspectives on where the hearing healthcare industry is headed.
Making a Good Impression Before the Impression Begins
Take your “impressions” to the next level by cultivating a special clinic space that is relaxing and encourages open communication.
Customizing Your Custom Space
Regardless of space or the color on the walls, there are easy ways to improve your working space so both you and your clients are more comfortable.
One Simple Way to Connect Better with Patients
Discover an easy way to create a connection with your clients.
Want to Improve Your Hearing Services? Invite a loved one.
Dr. Joseph Montano explains why he always invites family into audiological sessions and how it impacts their well-being.
Team development
A successful clinic involves more than just bringing in new patients and fitting them with hearing aids. It takes an entire team to help the patient on their hearing-well journey. That’s why Phonak partners receive exclusive access to advanced skills, eLearning, and training support for all areas of your practice. This includes marketing and business best practices, clinical training, front office training, product training, and more.
E-learning boosts retention rates by 25 to 60%, compared to retention rates of 8 to 10% with traditional training3
How Phonak supports team development:
- Front office development: lead conversion and client experience
- Clinician development
- Fitting and sales conversion
- Marketing education
- Leadership training
Business optimization and expansion
Phonak offers support to help your business grow and run more efficiently. This includes not only tools and services, but exclusive access to insights to help you understand how clients view your clinic so you can make informed, data-driven decisions and improve their experience.
7.7%
is the forecasted annual growth rate of the global hearing aid market from 2022-2027.²
How Phonak supports your business optimization and expansion:
- Customer service
- Exclusive events
- Additional revenue opportunities
- Market, marketing, client, and audiology insights
- Expansion planning
- Business support
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Footnotes
1. Source: The 4-Step Guide to Social Media in Health Care, Hootsuite, 2022
2. Source: Global Hearing-Aid Devices Market: 2017-2027 Forecast and Opportunities, 2022
3. Article: LMS 101: Rethinking Your Approach To Employee Training, https://www.forbes.com
