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For Professionals

Resources to Grow Your Audiology Business

As a clinic owner and HCP, you are always on and at many times wearing many hats. Phonak understands that the challenges you face and need’s change day to day, week to week, month to month and year to year.

When you partner with Phonak, you partner with a business success partner - in addition to innovative products and audiological leadership, Phonak provides the services and tools to help you grow your business and prepare for the future. We are invested in your business development.

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Since 1947, Phonak is dedicated to preserving social, emotional and physical life quality by opening new acoustic worlds. We believe that well-hearing equates to well-being and thus is essential for living life to the fullest. Today we offer the broadest portfolio of innovative hearing solutions. And, together with our hearing care professionals, we keep on focusing on what matters most:

  • improving speech understanding,
  • changing people's lives, and
  • creating a world where life is on for everyone.

We focus our services on these key areas through our value- added services portfolio through our Rewards By Phonak program to achieve this: 

  1. Lead Generation (support, consulting, training, online hearing test that can be leveraged by HCPs on their websites)
  2. Marketing (consulting, support, insights & upskilling)
  3. Patient and market insights
  4. Training / Education
  5. Managing your business / Preparing for the future
  6. Strategic initiatives preparing for the future

As a member, you have access to these benefits, including lead generation, marketing, patient and market insights, training and education, preparing for the future and strategic initiatives. In order to access these value-added services you need to belong to Club Alps.

Not a member? Join Club Alps by contacting your Regional Sales Manager

 
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Doctor sitting at desk in medical practice using laptop

Marketing support

In today’s market, it can be competitive so effectively marketing your practice is crucial for attracting new consumers to your clinic. Prospective consumers have lots of digital resources at their fingertips and they expect a seamless and frictionless experience when it comes to finding a provider, booking an appointment, and managing their health.  Phonak partners receive exclusive access to omni-channel marketing support. Strategy, and performance optimization to support your clinic in standing out, educating your community and being there when prospective consumers are seeking services. 

77%

of health seekers online start their self-diagnoses through a search engine? ¹ — This gives you a great opportunity to target people who are already interested in your services.

How can Phonak help me with Marketing Support?

Phonak can support you and your clinic in the following ways:

  • Branding 
  • Design and Content 
  • Website Design 
  • Marketing Planning and Execution 
  • Marketing Performance Measurement  
  • Marketing budget support 
  • Website Optimization 
  • Digital Marketing 
  • Print Marketing  
  • Partnerships 
  • Events 
  • Referral Marketing 
  • Database Marketing  
  • Patient Loyalty/Retention 
Blog Connections:
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Standing Out with Social Media

Social media offers hearing care professionals an incredible opportunity to stand out as a professional. But is simply creating a profile enough?

Read the full article
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Leveraging the Power of Impactful Patient Testimonials

Testimonials are a natural part of the buyers journey and having them on your website and social channels can help gain new clients.

Read the full article
 
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Business Optimization and Expansion 

Phonak offers a suite of support to help you expand and/or run a more efficient practice. This includes not only the tools and services, but exclusive access to insights to help you make more informed decisions and understand how clients and prospects view your clinic, identify gaps in the consumer experience and make informed, data-driven business decisions.

Did you know? 

7.7%

is the forecasted annual growth rate of the global hearing aid market from 2022-2027.²

How can Rewards By Phonak Support me with Business Optimization and Expansion?
Through these supports: 
  • Customer Service 
  • Exclusive Events 
  • Exclusive Information 
  • Additional Revenue Opportunities 
  • Market, Marketing, Client, and Audiology Insights 
  • Expansion Planning 
  • Business Support 
Blog Connections:
Female doctors having a meeting in conference room

Is Your Finger on the Hearing Healthcare Pulse?

The health of your practice weighs heavily on the relationship you have with your physician colleagues – Is your finger on the pulse?

Read the full article
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What Does the Future Hold for Hearing Healthcare?

We created a two-part seminar series to provide hearing care professionals with insights and perspectives on where the hearing healthcare industry is headed. 

Read the full article
 
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Team development

A successful clinic is not just about bringing in new consumers and fitting them with hearing aids. It involves the entire team and everyone who touches any stage of the patient journey. Phonak partners receive exclusive access to advanced skills, eLearning, and training providing support to all levels of your practice, such as: marketing best practices, clinical training, front office training, product, best business practices and more. 

eLearning and Alps Academy reduces your employee’s learning time up to 60% compared to traditional learning.  All of your employees will receive the same high-quality training, no matter where they are located.

How can Phonak support me with Team Development? 

  • Front Office Development: Lead Conversion, Client Experience 
  • Clinician Development 
  • Fitting and Sales Conversion 
  • Marketing Education 
  • Leadership Training 
Events and Training
Blog Connections:
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Making a Good Impression Before the Impression Begins

Take your “impressions” to the next level by cultivating a special clinic space that is relaxing and encourages open communication.

Read the full article
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Customizing Your Custom Space

Regardless of space or the color on the walls, there are easy ways to improve your working space so both you and your clients are more comfortable.

Read the full article
 
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First fit support

Phonak partners receive fundamental support, services, and tools to ensure first fit success and satisfaction for their patients.

How Phonak helps with first fit support
  • Point of sale tools
  • Hearing health/educational resources
  • Product display units
  • Trial and demo devices
  • Hearing aid training
  • Accessory training
  • Audiology training
Guides and Insights
Blog Connections:
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One Simple Way to Connect Better with Patients

Discover an easy way to create a connection with your clients. 

Read the full article
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Want to Improve Your Hearing Services? Invite a loved one.

Dr. Joseph Montano explains why he always invites family into audiological sessions and how it impacts their well-being.

Read the full article
 
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Club Alps program

Club Alps is designed to equip you with the tools and services you need to succeed in today’s market, and we’ll be by your side every step of the way! As a true partnership, our success is an outcome of yours.

Our focus, resources, and attention are aimed at you.

  • We promote and value:
  • Professional development and growth in the ever-changing healthcare environment
  • Supporting best business practices
  • Commitment to the patient journey
  • Solutions and services to drive incremental growth
  • Superior service for our members every day

Are you ready to learn more about direct access to consultants, resources, services, advanced training and expert marketing to help you grow your practice? 

To enroll Club Alps, contact your Regional Sales Manager.

Benefits to Club Alps

As a member of Club Alps, you have access to exclusive member services. These supports are designed to help you achieve your goals including:

  • Data-driven Marketing
  • Business Tools
  • ALPS Academy
  • Promotional Items

Club Alps enables you to distinguish your clinic and stand out in the market.

 

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Footnotes

1. The 4-Step Guide to Social Media in Health Care, Hootsuite, 2022

2. Global Hearing-Aid Devices Market: 2017-2027 Forecast and Opportunities, 2022